There are things every business owner needs to take into account before they set out to build their websites. There’s the registration of the domain name, the branding elements, your site’s content to think about, and so much more. How do you know what to look out for? Well, we are here to help you find out.
- How to decide your hosting strategy and website platform.
- How you can plan out your navigation and menu options
- Why there is a need to gather your images and videos
- How to decide if you should hire developers or do it yourself
- How you can end up creating forms that links to your CRM
1. Target market – involves breaking a market into smaller segments and then concentrating your marketing skills and efforts on one or a few key segments consisting of the customers whose needs most closely match your product or service offerings.
2. Register your domain name – If you have a web site, you should seriously consider registering your own domain name. A domain name is a name like “thevividworld.com“, which you can use to refer to your website. Note that you do not have to be a company or organisation to register a domain name. Any individual can do it too.
Getting a domain name involves registering the name you want with an organisation called ICANN through a domain name registrar. For example, if you choose a name like “example.com”, you will have to go to a registrar, pay a registration fee that costs around US$10 to US$35 for that name. That will give you the right to the name for a year, and you will have to renew it annually for (usually) the same amount.
3. Decide on your hosting strategy – A web host is basically a company that has many computers connected to the Internet. When you place your web pages on their computers, everyone in the world will be able to connect to it and view them.
How to choose? Well, you should consider these: Amount of web space, FTP Access, file type and size limitations, reliability and speed of access, bandwidth allotment, data transfer, technical support etc.
5. Gather all your branding elements – Company logo, colors, fonts, widgets, images, videos etc.
6. Decide what pages you need on your site – Testimonials page, about page, contact page etc.
7. Plan out your navigation and menu options
8. Write the content for your website
9. Gather all of your images and videos – YouTube, logos, clients images, your clients’ company logos, header images, optimized images.
10. Decide on your website’s call to action(s) – One call to actions on different pages or more call to actions on different pages depends on your business.
11. Hire a developer to build your site or do it yourself
12. Decide if you want to sell online – Talk to the developer about this first.
13. Decide if you want a blog or not – Write fresh content, news, products about your business.
14. Create a lead magnet to offer on your website – Offer something of value so you can get your potential client’s contact information.
15. Create a form that links to your CRM – System that collects information.